Description

Founded in 1804, we are one of the UK’s oldest family-run and independent jewellers. Situated at the heart of Cheltenham’s prestigious promenade, we have provided the best in fine jewellery and luxury timepieces for generations.

Nestled above our Cheltenham store in the town centre, the beating heart of Beards is the warren of rooms that form the in-house watch and jewellery workshops. Here, traditional age-old techniques meet with cutting edge technology and design to offer limitless possibilities without compromising quality. All aspects from design to smithing and gem-setting are completed in-house with exceptional attention to detail. Each piece of jewellery that leaves us has passed through the hands of our masterfully skilled artisans.